Com/340 Week 5 Final Exam Essay - 962 Words

University of Phoenix Material Mass Communication Test -3 x 1.66 pts. = minus 5 pts. = 45 pts. out of 50 pts. = 90% Underline/highlight/select the best answer to the following 30 multiple choice questions. Multiple Choice 1. MEDIA CRITICISM a. is the analysis used to assess the effects of media on individuals b. should be based on well-reasoned arguments c. can be negative or positive d. all of the above 2. Three of the reasons that American media products dominate the global scene are a. diversity, the English language, synergy b. freedom of expression, diversity, big business c. freedom of expression, the English language, censorship d. freedom of expression, horizontal integration, big business 3.†¦show more content†¦attribution, authority, currency, objectivity d. attribution, fraud, objectivity, validity 20. News values include a. importance, interest, timeliness b. correspondents, importance, timeliness c. importance, milestones, timeliness d. interest, milestones, specialists 21. Media surveys and critics state that the media has a. a liberal bias b. a conservative bias c. a centrist bias d. all of the above 22. Public relations professionals may- a. polish a clients image b. make an unworthy client palatable to the public c. work for honest and worthwhile purposes d. all of the above 23. Public relations practitioners use ___ to gather information a. attitude testing b. statistical analysis c. focus groups d. all of the above 24. Which of the following are requirements for a message to be considered advertising?- a. It must be paid b. It must be personal c. It must contain a testimonial d. all of the above 25. Which of the following is condemned by the American Association of Advertising Agencies code of ethics? a. misleading claims b. subliminal advertising c. ads targeted to children d. all of the above 26. When people with different attitudes interpret the same messages differently, it is called a. selective exposure b. selective perception c. selective retention d. all of the above 27. Applied research involves studies a. conducted for universities b. conducted forShow MoreRelatedCissp Study Guide67657 Words   |  271 PagesISC CISSP ISC CISSP Certified Information Systems Security Professional Practice Test Version ISC CISSP: Practice Exam QUESTION NO: 1 All of the following are basic components of a security policy EXCEPT the A. definition of the issue and statement of relevant terms. B. statement of roles and responsibilities C. statement of applicability and compliance requirements. D. statement of performance of characteristics and requirements. 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